Our story

The FLANNEL story started in 2006 but didn’t lean into menswear until 2013. FLANNEL's managing director John looked to create the husband equivalent of his wife Kristy’s collections; a her and him style that didn’t match, but complimented each other perfectly.

FLANNEL for him instantaneously distinguished itself with its wearable clothing that melds quality and craftsmanship with timeless designs and eclectic finishes.

The FLANNEL journey is one that continues to grow, with stores across Australia and the USA.

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  • Albert Park
  • Cottesloe
  • Subiaco
  • Claremont
  • Brighton
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