Our story

The Flannel story started in 2006 but didn’t lean into menswear until 2013. Flannel’s Managing Director John looked to create the husband equivalent of Flannel Her designer Kristy’s collections; a Her and Him style that didn’t match, but complimented each other perfectly.

Flannel Him instantaneously distinguished itself with its wearable clothing that melds quality and craftsmanship with timeless designs and eclectic finishes.

The Flannel journey is one that continues to grow, with stores across Australia and the USA.

Book a Styling Session

Enter your details and select your desired Boutique and our Flannel Team will get back to you shortly.

Please select
  • Please select
  • Albert Park
  • Cottesloe
  • Subiaco
  • Claremont
  • Brighton
Looks like you’re in the . Should we redirect you to our US Website? ? YES or NO