At FLANNEL, we have committed to both our customer and our planet to continue to reduce, reuse and recycle across all aspects of our business. Sustainability is a core principle in our day-to-day operations. We care deeply about the environment and prioritise processes that help to protect it and lighten our footprint.
In store, we offer our customers the choice to take their purchases home on a recyclable hanger or in our cotton tote bags that can be reused at the grocery store or local farmer's market. We are currently working towards eliminating single-use plastics across our menswear business. We aim to achieve this by the end of 2022. Our womenswear has eliminated single-use plastic completely.
In addition, we continue to implement actions to reduce our emissions from transportation. Our team is working hard to allow for sea freight over air freight as much as possible. Sea freight emits less than a quarter of the CO2e greenhouse gases than air freight.
We are also minimising the transportation of our products, which in turn minimises our carbon footprint. We have implemented a number of processes to make our product allocations between stores more efficient, including consolidation of stock movements and a reduction in the number and frequencies of transfers.
At FLANNEL, we prioritise the quality and finishes of our garments. As a result we receive very few returns, limiting our carbon emissions from transportation and clothing waste. We are always encouraged to see our customers wearing old FLANNEL with new thanks to the keepsake nature of our collections.
We have introduced several of our production houses to each other in both Indonesia and India with the intention of reducing waste and emissions. We encourage them to share resources, bulk order trims and fabric, and freight their product together. We've watched as working relationships flourished, building a sense of shared community as we work towards the common goal of reducing our carbon footprint.
HOW SUSTAINABLE IS YOUR PACKAGING?
We are currently working towards eliminating single-use plastics across our menswear business. We aim to achieve this by the end of 2022. Our womenswear has eliminated single-use plastic completely.
Mostly, our products travel from factories in cotton bags, an alternative to plastic which protects them from damage. When purchased, your garment remains in these same cotton bags for you to reuse as a wash-bag for your intimates, storage for fruit and vegetables or a travel bag for small accessories. If you do not wish to take your garment in a cotton bag, we will happily keep and send back to our factories to reuse in our next shipment.
HOW DO YOU WORK WITH THE CIRCULAR FASHION ECONOMY?
Each of our garments are crafted with longevity in mind. We create timeless pieces that will last season after season, contributing to the circular fashion economy.
WHERE DOES YOUR FABRIC COME FROM?
Our production houses predominantly source fabric and trims (excluding zippers and metal hardware) from the local markets and textile mills. In doing so, they support their community and reduce the carbon footprint associated with freighting fabric between countries.
Any fabric preparation processes such as washing, dyeing and printing are done locally using either natural dyes or dyes with a high environmental protection rating.
After processing, the fabric is air dried rather than machine dried to further limit energy consumption.
WHERE DOES YOUR HARDWARE COME FROM?
FLANNEL's zippers and metal hardware are ordered from YKK, a global trims supplier recognised internationally for its consistent quality. Where possible, we use their NATULON® zipper range, made predominantly from recycled PET bottles.